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Elisa Fredericks

GMBA师资-ElisaFredericks
博士,副教授,市场营销部门

博士,副教授,市场营销部门。毕业于伊利诺伊大学芝加哥分校,市场营销专业。

Elisa Fredericks博士是产品开发专家,她的专业知识涵盖广,从中小型企业到财富500强企业均有涉及。她在NIU商学院市场营销系担任副教授超过17年。Fredericks的研究兴趣包括创新和团队面临的挑战。著作出版于《行业营销管理》、《产品创新管理杂志》、《非营利与公共部门营销杂志》、《集团与组织管理》、《定性市场研究杂志》和《小型企业战略杂志》。

 

Associate Professor, Department of Marketing

Ph.D., University of Illinois-Chicago, Marketing

Elisa Fredericks, Ph.D. is a product development guru with expertise ranging from small to midsize businesses (SMBs) to Fortune 500 firms, who has served as an associate professor in Department of Marketing for NIU's College of Business for more than 17 years. Fredericks' research interests include innovation and the challenges facing teams. Her published works appear in Industrial Marketing Management; the Journal of Product Innovation Management; the Journal of Nonprofit and Public Sector Marketing; Group and Organization Management; The Journal of Qualitative Market Research; and The Journal of Small Business Strategy. She will teach MKTG 654 Marketing Management.

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