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Mark Groza

GMBA师资-MarkGroza
博士,企业控股销售学副教授

博士,企业控股销售学副教授,市场营销部门。毕业于马萨诸塞大学,商业管理专业。

Mark Groza在马萨诸塞大学阿默斯特分校获得博士学位。他的论文研究了销售人员如何最好地利用市场资源来实现卓越的业绩。

他曾多次获得教学和科研奖项。2011年,他获得了美国市场营销协会最佳方向论文奖;2012年被授予马萨诸塞大学伊森伯格管理学院的优秀博士生教学奖和优秀博士生研究奖;2012年在市场营销科学院举办的玫琳凯博士论文竞赛中获第一名;2013年,他在全美销售管理会议上获得综合最佳论文奖。

Enterprise Holdings Associate Professor of Sales, Department of Marketing

Ph.D., Business Management, University of Massachusetts

Mark Groza received his Ph.D. at the University of Massachusetts Amherst. His dissertation examined how salespeople can best utilize marketing resources to achieve superior performance.

He has received numerous teaching and research awards. In 2011 he received an American Marketing Association best track paper award; in 2012 he was awarded the UMASS Isenberg School of Management Outstanding Doctoral Student Teaching and Outstanding Doctoral Student Research Awards; he received first place in the 2012 Mary Kay Doctoral Dissertation Competition held by the Academy of Marketing Science; in 2013 he received the overall best paper award at the National Conference in Sales Management.

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