Business Strategy and Competitive Advantage Certificate

商业战略和竞争优势证书

Advanced technology, the speed of communication and pace of change are transforming the way organizations do business. Managers need advanced skills to develop and execute organizational strategies that maximize performance in today’s competitive landscape.

This certificate program helps you address today’s most pressing strategic business questions and design a strategy for your own organization and provides you with proven tools and frameworks to make sound business decisions that drive results today and maximize profitability well into the future.

先进的技术、交流的速度和变化的步伐正在改变组织开展业务的方式。管理者需要高级技能来开发和执行组织战略，以在当今竞争环境中最大化绩效。

该证书课程帮助您解决当今最紧迫的战略业务问题，并为您自己的组织设计战略，并为您提供经过验证的工具和框架，以做出可靠的业务决策，推动今天的结果，并使未来的利润最大化。

Who Should Attend 谁应该参加

CEO 首席执行官

Key Benefit  重要点

● How to evaluate your present and future strategic environment

如何评估当前和未来的战略环境

● How to identify the differences between organizational effectiveness and strategic positioning

如何识别组织有效性和战略定位之间的差异

● How to map core and supporting activities of your firm and how they interact with each other

如何规划公司的核心和支持性活动，以及它们之间如何相互作用

● How to locate organizational barriers to strategy implementation and organizational change

如何定位战略实施和组织变革的组织障碍

● How to engage in a strategic planning process that works

如何进行有效的战略规划

● How to analyze industry life cycles and evaluate the market landscape

如何分析行业生命周期，评估市场格局

● How to create readiness and a vision for change in your organization

如何在你的组织中为变革创造准备和愿景